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ISP providers like Gmail, Outlook, Yahoo Mail, use advanced spam methods to protect their users and mail services from exploitation. These spam filters act as the first line of defense, analyzing incoming emails and allowing the good ones to reach the inbox while filtering the bad ones into the spam folder (or rejecting them altogether). The Infobip email spam filter checks your email content against its list of predefined rules and algorithms to determine if the message is spam before you can send emails via the web interface. A hit on any of the criteria is assigned a score, which is then used to calculate a combined score called an email spam score. ISPs have stated that they look at how many emails are opened and how many are deleted without being opened as a factor in their spam filtering decisions. This has a significant effect on your inbox placement and affects email campaigns incorrectly flagged as spam. According to ReturnPath, about 21% of permission-based emails sent by legitimate email marketers end up in junk folders.

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Define the next step. Ask your prospects how much time they need to consider your offer, and scheduling the next follow-up. By signing off your email with "Talk to you soon," you’re putting them in charge of your communication. This way, you won’t have to wait for them to ping you. Say "Thanks." Whenever your prospects respond, and whatever their answer is, make sure to thank them for their time. Remember that they’re busy professionals, and yet they took their time to write a couple of lines instead of turning a blind eye to your email. Personalize your outreach. Making your prospects feeling special is crucial for the success of your strategy, so use Autoklose to personalize every single element of your campaign. We even allow you to create your own personalization tokens and take this whole process to the next level. It’s practically the next best thing to the 1-on-1 email. Spark their interest with your Subject Line. We already know that a catchy and intriguing subject line is what makes people open an email.

By understanding what these filters are looking for, you can make sure to draft an email that won’t get caught. There’s a lot of rules to maintain if you want to avoid going to the spam land. This guide walks you through everything you should know to run a successful campaign. The entire guide can be summed up in these simple steps below. Are Your Emails Legal? Besides spam filters, there are legalities around sending emails that you similarly do not want to run afoul of. Different countries have different laws about to whom and how you can send marketing and cold sales emails. Running afoul of them can not only get you in potential legal trouble, but it can get your emails flagged and make it more likely your emails end up in spam folders. If you’re based in or targeting people in the US, you need to be compliant with the CAN-SPAM Act of 2003. This law was designed to protect consumers from being besieged by spam.

The body of the email seals the deal with cute kids and red, white, and blue imagery. The CTA, "see the sale," is simple and unambiguous-giving customers one easy button to click. This email from cosmetics brand Lala Daisy uses lots of tools in the patriotism toolbox-red, white, and blue images and copy; stars; and a discount code that nods to the meaning of the holiday: SALUTE2021. The email doesn’t go further into patriotic (or political) territory, which is on brand for Lala Daisy. Subject line: Memorial Day Sale! Preview text: Use code MD2021 for select items! This email from Alx Rods starts off with a note of sobriety to "remember and honor" fallen soldiers-creating an emotional connection with the company’s American shoppers. It then announces a sale on military-related products, remaining on-theme for Memorial Day. Barbecues and parties don’t need to be introduced with trends and data. They’re the very essence of a good time over Memorial Day weekend. To craft a marketing message around barbecues and parties, show your customers how your product can elevate their partying experience.