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There's a lot of debate right now about the marketing value of Twitter. On one side there are a host of number crunchers and most associated with seem to feel that the ROI of Twitter isn't high enough to justify it's use. On sleep issues are trendier marketers who scoff at trying to study the ROI of tools like Twitter. You will need to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.

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